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Flavor takes the center stage in this concept. Bar & Mat is an arena used for festivals and events, and it communicates the core values of relaxed culture found in this Norwegian beverage brand:

• With Food • Calm Me Down • Relaxed Socialization

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The concept includes a food and beverage truck, a course for food pairings, and beverage ambassadors.

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The beverage brand we did this project for has a long history in Oslo, so we partnered with local food institutions. The bread is baked with the beverage as a main ingredient and is from Oslo-based Nord Bakerier, while the meat is from local meat curing company Indre Oslo Matforedling.

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The beverage brand we did this project for has a long history in Oslo, so we partnered with local food institutions. The bread is baked with the beverage as a main ingredient and is from Oslo-based Nord Bakerier, while the meat is from local meat curing company Indre Oslo Matforedling.