Inspired by the traditional Foodora delivery, we created an activation at X Games Oslo, where we highlighted the core of the brand and purpose of the business. We had the colorful crew delivering food from our restaurants to the VIP area. Foodora gained massive brand visibility with a direct access to more than 30 000 new customers, live interviews with more than 1.8 million viewers on national television, and immediate impressions on a highly influential crowd in the VIP section. In addition to this, they had their own branded area where they were able to to scout new customers, hand out promotional flyers and spotlight their brand story.
Photos by: Alexandra Eldby.