Over the past few weeks we have been scratching our heads about what we can do to create something that’s a little different, cool, and most of all impressive to the organizers of an upcoming event in Oslo. We recently got the opportunity to pitch a concept where we handle all the food at X Games Oslo, yep, the internationally acclaimed event where the world's best skateboarders, snowboarders and skiers compete for cash and glory. And because we have all been pretty heavily involved, or even completely absorbed by action sports our whole life, this was a huge deal for us.
Obviously we worked crazy long days to come up with something rad. We knew that we were up against some of the most awesome food organizers in the country, but we also knew that our international focus was something that made us stand out a little bit. So without revealing too much of what we presented; our focus was to bring in international food concepts and to create a different atmosphere at each arena.
X Games will be taking place in Oslo Feb. 24-28, 2016. It is the first time both summer and winter sports will be contested internationally at the same event. There will be 21 hours of live coverage on TV2 in Norway, YLE (Finland), SVT (Sweden) and DR (Denmark). There will also be a global coverage by ESPN, ESPN3 and as part of its "World of X Games" series on ABC. In addition to the action sports competition, there will be art shows, concerts and a brand new focus on cutting edge food experiences.
We will be posting fairly regularly in the lead up to the event. Stay tuned for an update about the different concepts and a brief introduction of some of the chefs/restaurants next week.