Urban is one of Norway’s biggest retailers in the streetwear segment. In 2017 they created a new positioning, ‘Come play with us’.
By implementing old school amusement park elements, we created an activation that let festival goers release their inner child and encouraged SoMe sharing.
The activation consisted of a roller rink, a fun ball pit with quirky quotes such as “I’m balls deep, a screenprinting station and a customized clothing store. We also created a special minigolf course where the holes were based on the headlining artists’ hit songs. Wiz Khalifa’s “Black & Yellow” Astrid S’ “Paper Thin” were among the hits we used for the course.
Astrid S with her model on her 25cm narrow and 5m long “Paper Thin” themed minigolf hole.