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Urban is one of Norway’s biggest retailers in the streetwear segment. In 2017 they created a new positioning, ‘Come play with us’.

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By implementing old school amusement park elements, we created an activation that let festival goers release their inner child and encouraged SoMe sharing.

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The activation consisted of a roller rink, a fun ball pit with quirky quotes such as “I’m balls deep, a screenprinting station and a customized clothing store. We also created a special minigolf course where the holes were based on the headlining artists’ hit songs. Wiz Khalifa’s “Black & Yellow” Astrid S’ “Paper Thin” were among the hits we used for the course.

 
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Astrid S with her model on her 25cm narrow and 5m long “Paper Thin” themed minigolf hole.