play in URBANLAND
The concept is a tribute to retro amusement parks: Urban’s fashion line is all about happiness and playfulness. We’ve taken their slogan “come play with us” and turned it into a reality: customized mini golf courses, a ball pit, and a Puma roller skating rink.
Each activity is designed to spark sharing on social media. Strategies are built for every activation of Urbanland, featuring influencers and branded hashtags.
The activation premiered at Stavern Festivalen in July 2018 and can be adjusted wherever it goes.
Stavern Festivalen had customized mini golf courses for the headlining artists (Astrid S really dug her course).