play in URBANLAND

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The concept is a tribute to retro amusement parks: Urban’s fashion line is all about happiness and playfulness. We’ve taken their slogan “come play with us” and turned it into a reality: customized mini golf courses, a ball pit, and a Puma roller skating rink.

 
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Each activity is designed to spark sharing on social media. Strategies are built for every activation of Urbanland, featuring influencers and branded hashtags.

 
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The activation premiered at Stavern Festivalen in July 2018 and can be adjusted wherever it goes.

 

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Stavern Festivalen had customized mini golf courses for the headlining artists (Astrid S really dug her course).